PPC stands for pay-per-click. Here the advertiser pay each time the ad gets a click. It is a paid promotion where we have to buy the visitors rather than earning them.These are the ads which are seen when the visitor is searching for something else.In this we bid on the keywords which are promoting our business services.To optimize the bid is very important in this service.
Is it costly?
Well in my knowledge the cost of ppc differs from company to company but one thing is clear that it is very helpful and cost-effective.Sometimes cost of this is really high but there should be one thing in mind that visitors are more helpful than cost.Remember what matters is the Keyword that you are going to bid and the way you are optimizing it.
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